SiteGuru is a website SEO audit tool that covers on-page issues, performance, and accessibility for general websites. StoreVitals is built specifically for ecommerce stores with platform detection, store-specific health checks, and agency features.
SiteGuru is a solid general-purpose SEO auditing tool. StoreVitals is built specifically for ecommerce — with platform detection, store-specific recommendations, Agency plan features (white-label reports, REST API), and a free public tier. If you run an online store, StoreVitals is a better fit. If you manage general websites or content publishers, SiteGuru may serve those use cases well.