Comparison

StoreVitals vs AgencyAnalytics

AgencyAnalytics is a white-label reporting platform for digital agencies — aggregating data from Google Analytics, Search Console, SEMrush, Facebook Ads, and dozens of other sources into branded client dashboards. StoreVitals audits ecommerce store health (SEO, performance, accessibility, security) with automated weekly scans and white-label reports designed for agency workflows. Both serve agencies, but with different core functions.

6
StoreVitals wins
1
Tied
6
AgencyAnalytics wins
StoreVitals
Free – $49/mo (Agency plan with white-label)
AgencyAnalytics
From $12/mo (Freelancer, 5 clients) to $18+/mo per client at scale

Feature-by-feature comparison

Feature
StoreVitals
AgencyAnalytics
Ecommerce health audit (SEO, accessibility, performance, security)
Yes
No
Broken link and missing image detection
Yes
No
Structured data validation
Yes
No
Security headers and SSL audit
Yes
No
Weekly automated health scans with email reports
Yes
No
Health score trending over time
Yes
No
White-label reports (Agency plan)
Yes
Yes
Google Analytics / GA4 integration
No
Yes
Google Search Console data aggregation
No
Yes
Paid ads reporting (Google Ads, Facebook, etc.)
No
Yes
Social media reporting
No
Yes
Custom branded dashboards for clients
No
Yes
Rank tracking integration
No
Yes

Why choose StoreVitals

  • Active health auditing vs. passive reporting — StoreVitals crawls client stores weekly and flags new issues (broken links, new missing meta descriptions, new structured data errors); AgencyAnalytics reports on data from connected tools but doesn't actively audit store health
  • Ecommerce-specific technical checks — structured data validation, platform detection, redirect chain analysis, sitemap coverage, WCAG accessibility; these aren't natively in AgencyAnalytics (you'd need to connect a third-party SEO tool)
  • Accessibility compliance (WCAG) — StoreVitals checks WCAG 2.1 compliance; neither AgencyAnalytics nor most tools it integrates with perform WCAG audits
  • No per-client cost model — StoreVitals Agency plan is flat $49/mo regardless of number of stores audited; AgencyAnalytics pricing scales per client, becoming expensive at 30+ clients
  • Security header auditing — CSP, HSTS, X-Content-Type-Options, Referrer-Policy; security health visible from outside the store; not included in AgencyAnalytics
  • Standalone use without integrating third-party tools — StoreVitals scans stores directly; AgencyAnalytics requires connecting each client's Google Analytics, Search Console, and rank tracker accounts

Why choose AgencyAnalytics

  • Unified client reporting across all channels — Google Analytics, Search Console, Google Ads, Facebook Ads, Instagram, LinkedIn, email — in one white-label dashboard; StoreVitals only covers store health
  • Rank tracking — AgencyAnalytics includes keyword rank tracking for each client; StoreVitals doesn't track keyword positions
  • Client-facing dashboards — live, interactive dashboards clients can log into to see their own data; StoreVitals provides reports and a status page but not a client-facing self-service portal
  • Backlink monitoring — integrates with Moz, Ahrefs, or Majestic for backlink data; StoreVitals doesn't monitor external backlinks
  • Social media performance — Facebook, Instagram, LinkedIn, Twitter engagement and growth; outside StoreVitals' scope
  • Much broader integrations library — 80+ integrations covering advertising, social, SEO, and analytics tools; StoreVitals is purpose-built for health auditing, not data aggregation

The verdict

AgencyAnalytics and StoreVitals solve different problems for digital agencies. AgencyAnalytics is a reporting aggregator: it pulls data from your clients' existing tools (Google Analytics, Search Console, ad platforms) and presents it in branded dashboards — excellent for monthly reporting and keeping clients informed about performance metrics. StoreVitals is an active health auditor: it crawls client ecommerce stores on a schedule and flags technical issues (broken links, missing structured data, accessibility failures, security misconfigurations) that the tools AgencyAnalytics integrates with don't catch. The ideal agency workflow uses both: StoreVitals for weekly technical health monitoring (catching issues proactively before they affect rankings or conversions), and AgencyAnalytics for monthly client performance reporting (showing what your work achieved). Many ecommerce agencies use both in parallel because they don't overlap.

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