Moz Pro is a broad SEO platform known for Domain Authority metrics, keyword research, and link building tools. StoreVitals is a focused ecommerce technical health monitor with automated weekly scans, alerts, and platform-specific recommendations.
Moz Pro and StoreVitals have minimal feature overlap despite both touching 'SEO.' Moz is for keyword research, competitive analysis, and link building — the strategic layer of SEO. StoreVitals is for ongoing technical health monitoring — the operational layer. Most ecommerce stores serious about SEO use a keyword/competitive tool and a health monitor; they're not substitutes. If you need DA scoring and rank tracking and you're comfortable with Moz's pricing, there's no reason not to also run StoreVitals as your technical monitoring layer.