Matomo is a privacy-focused open-source web analytics platform (Google Analytics alternative). StoreVitals monitors store health and SEO issues — a different layer of the ecommerce stack that Matomo doesn't cover.
Matomo replaces Google Analytics with a privacy-first, data-ownership alternative. StoreVitals monitors the technical health of the store Matomo tracks. They're complementary: Matomo shows you traffic sources and conversion rates; StoreVitals tells you if the pages driving those conversions have a slow LCP, broken structured data, or missing security headers. Most privacy-conscious ecommerce teams benefit from both.