Elevar is a server-side tracking platform purpose-built for Shopify, focused on rebuilding conversion attribution post-iOS 14 (server-side GTM, Meta CAPI, Google Enhanced Conversions, TikTok Events API, Klaviyo enrichment) with consent management and data quality monitoring. StoreVitals is a focused ecommerce site health auditor — it crawls your store and grades SEO, security, performance, accessibility, and content quality with ecommerce-specific checks and prioritized recommendations.
Elevar and StoreVitals are complementary tools for two distinct problems. Elevar solves the conversion measurement problem: it rebuilds the tracking infrastructure that iOS 14 broke, ensuring your Meta, Google, TikTok, and Klaviyo data is complete and accurate. StoreVitals solves the site health problem: it audits the structure and quality of your store — SEO tags, structured data, security, accessibility, broken links — that affect organic ranking and customer experience. A mature mid-market ecommerce stack typically runs both: Elevar for attribution data quality (essential if ad spend is $50K+/mo), StoreVitals for site health monitoring (essential for any store competing on organic search and trust signals). For stores under $20K/mo in ad spend, StoreVitals first; Elevar becomes relevant as paid acquisition scales and attribution gaps become a material P&L line item.