Free Website &
SEO Audit Tools

Analyze title, description, OG tags, Twitter cards, canonical URLs, and more.

Check HSTS, CSP, X-Frame-Options, and 7 other critical security headers.

Verify SSL validity, expiration, TLS version, issuer, and HTTPS redirect.

Parse and validate crawl rules, sitemap declarations, and disallow directives.

Preview how your link looks when shared on Facebook, Twitter, LinkedIn, and Slack.

Trace redirect chains, find loops, identify 302s that should be 301s.

Check canonical URLs and hreflang tags. Detect duplicate canonical conflicts and international SEO issues.

Validate your sitemap.xml — URL count, lastmod dates, priority values, and robots.txt discovery.

Validate JSON-LD schema markup. Detect missing properties, schema errors, and rich result opportunities.

Compare two stores side by side on SEO, security, performance, and accessibility scores.

Check H1-H6 heading hierarchy. Find missing H1s, skipped levels, and duplicate headings.

Audit images for missing alt text, oversized files, lazy loading, and format issues.

Analyze response time, compression, caching, render-blocking scripts, and DOM size.

Generate valid Product JSON-LD structured data with prices, ratings, and availability.

Generate a platform-optimized robots.txt for Shopify, WooCommerce, Magento, and more.

Scan any page for broken internal and external links. Find 404s, server errors, and timeouts.

Preview exactly how your page appears in Google search results on desktop and mobile.

Validate hreflang tags for international SEO — language codes, x-default, and self-referencing.

Analyze word count, Flesch reading ease, grade level, heading structure, and keyword density.

Check viewport, responsive images, tap targets, font sizes, and mobile-specific meta tags.

Inspect every HTTP response header — security, caching, content type, server stack, CDN signals.

Check whether a page can be indexed by Google — robots meta, X-Robots-Tag, canonicals, robots.txt.

Check HTTP status codes for up to 50 URLs at once. Find 404s, 500s, redirect chains in bulk.

Find insecure HTTP resources loaded on HTTPS pages — images, scripts, stylesheets, iframes.

Verify favicon, Apple touch icons, manifest icons, and theme color across all required sizes.

Measure total page size, breakdown by resource type (HTML, CSS, JS, images), compression status.

Check brotli/gzip compression on every text resource. Find uncompressed CSS/JS and estimate bandwidth savings.

Measure Time to First Byte across 5 samples. See min/max/median, redirect overhead, and CDN cache status.

Inspect Cache-Control, ETag, Last-Modified, Expires, and Vary headers. Spot caching gaps that hurt repeat visits.

Detect GDPR/CCPA cookie banners, identify consent platforms (OneTrust, Cookiebot, CookieYes), and flag analytics loading without consent.

Check SPF, DMARC, and MX records for any domain. Protect your store from email spoofing and ensure email deliverability.

Test protocol support, HTTPS redirect, HSTS configuration, and TLS version. HTTP/2 is essential for modern ecommerce performance.

Discover every marketing and analytics pixel on any store — Meta Pixel, TikTok, Google Ads, Klaviyo, Pinterest, Segment, and 20+ more.

Identify the ecommerce platform, CDN, JavaScript framework, and analytics stack powering any online store.

Scan any page for broken images (404), missing alt text, and oversized files. Find image problems before customers do.

Analyze keyword frequency and density for any page. See top single keywords, 2-word and 3-word phrases, and check if they appear in title, H1, and meta description.

Detect when a page was last updated using HTTP headers, JSON-LD dateModified, and Open Graph timestamps. Google uses freshness as a ranking signal.

Audit internal linking on any page — count links by section, find missing anchor text, detect nofollow misuse, and see where link equity flows.

Score every link's anchor text on a page. Catch generic 'click here', empty anchors, naked URLs, and duplicate anchors that hurt internal SEO.

WCAG 2.1 AA and AAA contrast ratio calculator. Enter foreground and background colors and see instantly whether text passes accessibility standards.

Audit Experience, Expertise, Authoritativeness, and Trustworthiness signals on any URL. See exactly what Google Quality Raters look for on your store.

Analyze every link's rel attributes — nofollow, sponsored, ugc, dofollow. Detect untagged affiliate links that violate Google's link spam policy.

Generate production-ready Product JSON-LD with all required and recommended fields — name, image, offers, brand, GTIN, aggregateRating, and more.

Lab-tested Core Web Vitals for any URL — LCP, CLS, INP, TBT, FCP, TTFB. Categorized verdicts and actionable diagnostics.

Audit checkout and payment pages for HTTPS, HSTS, CSP, X-Frame-Options, trust signals, and Magecart-style skimming risks.

Detect duplicate content risks — missing or incorrect canonical tags, multiple H1s, thin content, and noindex directives.

Find render-blocking scripts, third-party JS load, async/defer coverage, and JS frameworks on any URL.

Audit hero/LCP image for fetchpriority="high", lazy-load anti-patterns, missing dimensions, modern format, and preload hints.

Detect FOIT/FOUT risk, missing font-display, weight bloat, and preconnect/preload coverage on any URL.

Audit category and collection URLs for pagination SEO, canonical strategy, and faceted-navigation crawl-budget waste.

Audit alt text, form labels, heading hierarchy, skip nav, ARIA, language, iframes, and tabindex on any URL — full WCAG 2.1 coverage.

Estimate page CO₂ emissions per visit using payload, JS weight, and grid intensity — actionable green-web targets per page.

15-point ecommerce product page audit: schema, title, meta, H1, alt text, breadcrumbs, canonicals, social tags, and price/availability.

Validate JSON-LD BreadcrumbList, detect visual breadcrumb nav, and check schema/visual consistency for Google rich results.

Audit native lazy-loading on images and iframes — find missing loading="lazy" and lazy-loaded LCP images that hurt Core Web Vitals.

Identify every third-party script on a page — analytics, ads, chat, A/B test tools — with size estimates and category breakdown.

Find <img> tags missing width/height attributes that cause Cumulative Layout Shift (CLS) — and detect lazy-loaded LCP images.

Audit preconnect, dns-prefetch, preload, prefetch, and modulepreload — find missing crossorigin attributes and missing third-party preconnects.

Audit cross-origin scripts and stylesheets for SRI integrity hashes. Detect Magecart-style supply-chain risks on your store.

Analyze your URL structure for SEO: slug length, keyword placement, hyphens vs underscores, stop words, special characters, and depth.

Count words, estimate reading time, detect thin content, and surface keyword density for any page — free.

Analyze HTTP cookies for Secure, HttpOnly, and SameSite attributes. Detect session fixation and XSS risks from misconfigured cookies.

Validate your Open Graph image: dimensions, file size, format, HTTPS, and platform compatibility for Facebook, Twitter, and LinkedIn.

SEO audit for ecommerce collection and category pages: title, meta, H1, canonical, pagination, faceted nav, schema, and breadcrumbs.

Analyze all external links on a page: nofollow/sponsored/ugc attributes, missing noopener security risk, and domain breakdown.

Detect ESPs (Klaviyo, Mailchimp, Omnisend, Drip), capture forms, signup incentives, and privacy compliance on any store.

Audit Google Page Experience signals: HTTPS, mobile viewport, intrusive interstitials, render-blocking scripts, font display, image stability.

Validate AggregateRating and Review JSON-LD: required fields, policy compliance, displayed-vs-schema rating mismatch detection.

Audit WebP/AVIF coverage across your store. Count legacy JPG/PNG/GIF images, check srcset and <picture> usage, and estimate bandwidth savings from modernization.

Check for Privacy Policy, Terms of Service, Return Policy, and Shipping Info pages. Verify links from footer, cookie banners, and checkout flows.

Detect noindex, nofollow, noarchive, and nosnippet directives. Find pages accidentally blocking search engine indexing.

Map JSON-LD schema types across your store: Product, BreadcrumbList, Organization, Article, FAQ, and more. See what's missing.

Find and validate all social media profile links (Instagram, TikTok, Facebook, Pinterest, YouTube, X/Twitter). Detect broken or missing social presence.

Audit trust elements that convert browsers into buyers: review platforms, money-back guarantees, security badges, payment logos, and policy visibility.

Detect which live chat and helpdesk tools are active: Intercom, Gorgias, Tidio, Zendesk, Drift, Crisp, Tawk.to, and 14 more.

Find email capture popups, exit intent tools, and gamified spin-to-wins. Detects Privy, OptinMonster, Klaviyo forms, Wheelio, OptiMonk, and 15 more.

See which loyalty programs, referral tools, and gift card platforms any store uses. Detects Smile.io, LoyaltyLion, ReferralCandy, Growave, and 13 more.

Detect which Buy Now Pay Later providers any store offers. Identifies 17 BNPL apps including Klarna, Afterpay, Affirm, Sezzle, Shop Pay Installments, and Zip.

See which product review platforms any store uses. Detects 19 apps including Yotpo, Loox, Judge.me, Okendo, Stamped.io, Junip, and Reviews.io plus AggregateRating schema validation.

Detect which recurring-order and subscribe-and-save platforms any store uses. Identifies 15 apps including ReCharge, Skio, Loop, Bold Subscriptions, Appstle, and Stay AI.

See which experimentation and CRO tools any store runs. Detects Optimizely, VWO, AB Tasty, Convert, Crazy Egg, Hotjar, Microsoft Clarity, and 7 more.

Detect social proof notifications, urgency timers, and FOMO widgets. Identifies Fomo, TrustPulse, UseProof, ProveSource, Fera.ai, countdown timers, and 9 more.

See which wishlist and back-in-stock notification tools any store uses. Detects Swym Wishlist Plus, Growave, Wishlist Hero, Wishlist King, Klaviyo BIS, and 8 more.

Detect age gates and ID verification on any store. Identifies AgeChecker.Net, Veratad, Yoti, Jumio, Bouncer, plus self-attested gates for alcohol, cannabis, vape, and tobacco.

Detect B2B wholesale platforms, quote request tools, net-term payment options, and minimum order enforcement on any ecommerce store.

Detect multi-currency support, geo-redirect tools, and localization apps. Identifies Shopify Markets, Currency Converter Bear, BEST Currency Converter, Langify, Weglot, and more.

Detect gift card programs and corporate gifting tools on any store. Identifies native Shopify gift cards, Rise.ai, GiftUp, Giftship, and promotional gift messaging.

Detect returns management portals, order tracking tools, and shipping protection on any store. Identifies Loop Returns, Happy Returns, AfterShip, Route, and 10 more.

Detect store finder tools, map providers, and local pickup options. Identifies Stockist, Store Locator Plus, Google Maps, Mapbox, BOPIS signals, and LocalBusiness schema.

Detect upsell and cross-sell apps on any store. Identifies ReConvert, Zipify, AfterSell, Bold Upsell, Candy Rack, Frequently Bought Together, Rebuy, and 8 more.

Detect which site search and autocomplete app any store uses. Identifies Algolia, Klevu, Searchanise, Boost Commerce, SearchPie, Fast Simon, and 7 more.

Detect affiliate networks and influencer platforms on any store. Identifies ShareASale, CJ Affiliate, Impact, Rakuten, LTK, Skimlinks, Awin, and 8 more.

Detect cart abandonment recovery tools on any store. Identifies Klaviyo flows, Omnisend, Drip, Recart, PushOwl, SMSBump, Attentive, and 7 more.

Detect customer account portal apps, social login options, and self-service tools. Identifies Flits, Bold Account, Orderify, Google OAuth, Facebook Login, Apple Sign In, and more.

Detect shoppable video, product videos, and live commerce tools. Identifies Tolstoy, Videowise, YouTube, Vimeo, Wistia, Bambuser, TikTok embeds, and 7 more.