Real results from real stores

Case Studies

See how ecommerce stores and agencies use StoreVitals to find hidden issues, improve their health scores, and prevent revenue-killing problems.

Shopify

Outdoor gear store finds 67 broken links after platform migration

A mid-size outdoor retailer discovered critical post-migration issues that their agency missed.

38 → 84
Health score
67
Broken links fixed
3 weeks
Traffic recovery

Challenge

After migrating from WooCommerce to Shopify, the store's organic traffic dropped 25% over three weeks. Their agency said the migration was successful — all pages loaded, checkout worked, and the team was focused on holiday prep. But something was wrong.

Solution

A StoreVitals scan revealed 67 broken internal links pointing to old WooCommerce URL patterns that weren't redirected, 12 product pages missing meta descriptions (the migration tool skipped them), and 3 redirect chains of 4+ hops that were leaking link equity. The team fixed all 67 broken links in a single afternoon using the prioritized recommendations.

“We thought the migration was clean. StoreVitals found 67 problems our agency didn't. Our organic traffic fully recovered within three weeks of fixing them.”

Marcus T. · Ecommerce Director
Agency

Agency automates health monitoring for 34 client stores

A digital agency replaced manual monthly audits with automated weekly scans.

34
Stores monitored
2 days/mo
Manual audit time saved
+22 pts
Avg client score improvement

Challenge

The agency managed 34 ecommerce stores across three platforms. Monthly manual audits took 2 days of a senior developer's time — and by the time they ran, issues had been live for weeks. A client's SSL certificate expired on a Friday night, causing 48 hours of 'Not Secure' warnings before anyone noticed.

Solution

The Agency plan's REST API let them integrate StoreVitals scans into their existing workflow. Weekly automated scans for all 34 stores, Slack alerts for critical issues, and white-label PDF reports auto-generated for monthly client reviews. The SSL expiration scenario became impossible — alert rules now trigger 30 days before any certificate expires.

“StoreVitals replaced our manual audit process entirely. White-label reports go out automatically, and we catch issues before clients even notice. It's become a retention tool.”

Sarah K. · Agency Founder
WooCommerce

Fashion brand discovers missing security headers on checkout pages

A D2C fashion brand found security gaps that put customer data at risk.

15 → 95
Security score
6
Headers added
45 min
Time to fix

Challenge

The store had been running for 3 years without a comprehensive security audit. A StoreVitals scan flagged missing HSTS headers, no Content-Security-Policy, and missing X-Frame-Options — meaning checkout pages were vulnerable to clickjacking attacks. None of this was visible to customers, but it created real liability.

Solution

Using StoreVitals' security header recommendations, the team added all 6 recommended security headers in a single server configuration update. They also set up weekly automated scans with alert rules to catch any future security regressions when plugins are updated.

“We had no idea our checkout was missing basic security headers. It took less than an hour to fix, but it could have been a serious liability. Now we scan weekly.”

James L. · Store Owner
BigCommerce

Electronics retailer improves Core Web Vitals and gains rich results

Performance and structured data fixes led to measurable organic visibility gains.

41 → 79
Health score
4.2s → 1.8s
LCP improvement
0 → 340+
Rich results

Challenge

The store's product pages had poor Core Web Vitals (LCP over 4 seconds, CLS of 0.3) and no structured data markup. Google Search Console showed zero rich result eligibility. Category pages loaded slowly due to unoptimized hero images and render-blocking scripts.

Solution

StoreVitals identified the specific issues: 23 images over 500KB, missing width/height attributes causing layout shift, no Product schema on any product page, and 4 render-blocking third-party scripts. The team addressed each issue over two weeks using the prioritized recommendations.

“The scan showed us exactly what to fix and in what order. Two weeks of focused work and our product pages started showing rich results in Google for the first time.”

Priya M. · Marketing Manager

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